Performance creative · UGC · Paid social

Ad creative that lowers your CPA. Shot, edited and tested by one person.

I shoot premium on-camera ads for your brand, multiply them into 12+ variants, and test them against your Meta budget. Talent, producer and media buyer — one person, one invoice.

Book a 15-min call See the work
20+Brands on camera, luxury to national
12+Ad variants per shoot
2 wksFrom shoot to test data
Ivan in a striped oxford shirt over a white tee, standing on a sunlit street
On camera for
  • Head & Shoulders
  • Brunello Cucinelli
  • ISAIA
  • Perry Ellis
  • Dockers
  • MLS × Apple
  • Sprayground
  • Rabbit

Selected work

Luxury and national campaigns on one side, performance creative on the other. Same standard.

Motion — ad cutsAutoplay, muted, looping
Royal Poinciana PlazaEDITORIAL

Behind the scenes of an editorial shoot in Palm Beach.

ManvourePAID SOCIAL

Scripted, shot and edited end to end, captions included.

One HarborRETAINER

Ongoing menswear content retainer.

Head & ShouldersON SET

National campaign, shot in Los Angeles.

Stills — campaigns & e‑commStreetwear · performance · luxury
Ivan mid-kick on a soccer field wearing a Sprayground shark backpack
SpraygroundCAMPAIGN

Streetwear energy, a footballer's movement.

Ivan in a Rabbit performance running tank on a grey studio backdrop
RabbitPERFORMANCE

Running apparel, studio e-comm.

Black-and-white full-length studio portrait of Ivan in a black tee and trousers
Brunello CucinelliLUXURY

Quiet-luxury menswear.

Most brands hire three people. You get one.

01 — On camera

Campaign-grade talent

Booked by Head & Shoulders, Brunello Cucinelli, ISAIA and Dockers. Your ads carry the polish of a national campaign.

02 — In the ad account

A media buyer's brain

Years running Google and Meta budgets in SaaS demand gen. I write for cost per acquisition and optimize for conversions.

03 — In the system

AI-multiplied volume

One shoot becomes 12+ hooks, edits and formats. You get testing volume without paying for five shoots.

The system

Ads fatigue in two to four weeks. This loop keeps fresh winners in your account every month.

1

Shoot

One on-camera session built from your reviews and your competitors' ads: 10–15 hooks, demos, B-roll.

2

Multiply

AI-assisted scripting, edits and formats turn the shoot into 12+ distinct ad variants.

3

Test

Structured concept × hook test on your Meta budget. Losers cut at a set spend threshold.

4

Scale

Winners get budget. Next month's shoot is built around what won. One number reported: CPA.

Performance receipts

Before the camera, I ran the budgets. These are the numbers I was hired to move.

$3MPaid media budget managed across Google and Meta
−80%CPA cut from $100 to under $20 in four months, B2B SaaS
$4.5MPipeline sourced from paid in a single quarter, B2B SaaS
3.8%Paid social CTR, alongside 65% higher ROAS, lower CPC and stronger conversion rates
Meta AdsGoogle AdsTikTok AdsUGCPerformance creativeConversion optimizationCreative testingAttributionHubSpotScripting & hooksAI-assisted production

Two ways in

Built for brands spending $10K+ a month on paid ads. Every project is scoped to your brief — no long contracts.

Start here

Creative Sprint

Priced per brief fixed fee
  • One on-camera shoot, scripted from your data
  • 12+ ad variants across hooks and formats
  • Two-week structured test on your account
  • Results readout with the winners and next bets
Book a sprint
Ongoing

Creative Partner

Priced per scope monthly
  • A fresh shoot every month
  • New variants built on last month's winners
  • Ongoing testing and scaling recommendations
  • Monthly CPA report, one page
Talk retainer
Ivan smiling in a blue polo against a white wall

Pitch. Pipeline. Portfolio.

I played soccer professionally, then spent years in B2B SaaS — from SDR to paid media to demand generation — owning budgets and pipeline targets. In parallel I built a modeling career on campaigns for luxury and national brands.

Most creators know how content looks. Most media buyers know how it performs. I've been paid to do both, and this is where they meet.

Delray Beach, FL — shooting nationally

Let's work.

Send me your brand and your monthly ad spend. I'll reply with a short teardown of your current ads before we ever talk.

Book a 15-min call Email me